How to add lead: Analysis of hot topics and hot content on the Internet in the past 10 days
Recently, hot topics across the Internet cover many fields such as technology, society, and entertainment. This article will focus on the theme of "how to add lead" and combine the hot content of the past 10 days to present you with structured data analysis and interpretation.
1. Top 5 hot topics on the Internet in the past 10 days

| Ranking | topic | heat index | Main platform |
|---|---|---|---|
| 1 | New breakthroughs in AI technology | 9,850,000 | Weibo, Zhihu, Bilibili |
| 2 | New environmental protection policy | 7,620,000 | WeChat, Douyin, Toutiao |
| 3 | Celebrity romance exposed | 6,930,000 | Weibo, Douban, Kuaishou |
| 4 | world cup qualifiers | 5,870,000 | Hupu, Douyin, Weibo |
| 5 | Double Eleven Shopping Guide | 5,210,000 | Taobao, Xiaohongshu, Zhihu |
2. How to add lead: key elements in hot content
When analyzing recent hot content, we found that the topic "How to add lead" is mainly reflected in the following dimensions:
1.Content quality: High-quality content is the basis for attracting user attention. Recently popular content is generally in-depth, practical and timely.
2.communication channel: Choosing the right platform is crucial. The communication effects of different topics on different platforms vary significantly.
| platform | Suitable for content type | User portrait |
|---|---|---|
| Hot news, celebrity gossip | Mainly 18-35 years old | |
| Zhihu | In-depth analysis and expertise | 25-40 years old intellectual group |
| Douyin | Short videos, easy entertainment | Covering all age groups |
3.interactive design: Recently popular content generally has clever interactive links, such as voting, Q&A, etc., which effectively increases user participation.
3. How to add lead: Hot content creation methodology
Based on the analysis of recent hot topics, we have summarized the following content creation methods:
1.Topic selection strategy: Keep up with current hot topics and choose topics closely related to public life. Recent topics such as environmental protection and AI reflect this characteristic.
2.Content structure: Adopt a pyramid structure, first present the core ideas, and then expand layer by layer. This structure is particularly prominent in Zhihu hot posts.
3.Expression: Diversified presentation methods. Among recent popular contents, the combination of pictures and texts, short videos, live broadcasts and other forms have their own advantages.
| form | Advantages | Representative cases |
|---|---|---|
| Graphics and text | High information density | Zhihu in-depth analysis |
| short video | Spread quickly | Interpretation of Douyin hot spots |
| Live broadcast | Highly interactive | E-commerce delivery |
4.Release time: Grasp the active period of users. Data shows that 19:00-22:00 in the evening is the prime time for content dissemination.
4. How to add lead: prediction of future hot spots
Based on recent trends, we predict that the following topics may become hot topics in the future:
1.Technological innovation: Especially new breakthroughs in AI, metaverse and other fields.
2.Health and wellness: As winter approaches, the popularity of related topics will continue to rise.
3.Entertainment consumption: Film and television works and entertainment activities scheduled for the end of the year will trigger widespread discussions.
4.international situation: Major international events will continue to attract public attention.
Through the above analysis, we can clearly see that the key to "how to add lead" lies in accurately grasping hot trends, optimizing content quality, choosing appropriate platforms, and adopting scientific communication strategies. I hope the analysis in this article can provide valuable reference for your creation.
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