Why can’t Didi car owners use it? ——Look at the pain points of driver-end operation from hot topics
Recently, there has been a lot of discussion on social media and complaint platforms about "Didi car owners don't know how to use the APP". By analyzing the entire network data in the past 10 days (as of November 2023), we found that the complexity of driver-side operations has become a key factor affecting the efficiency of platform services. The following is structured data and in-depth interpretation:
| hot topics | Amount of discussions (articles) | Main complaints |
|---|---|---|
| The order-taking process is complicated | 12,800+ | Five conditions must be met at the same time to accept the order |
| Navigation system deviation | 9,450+ | An average of 1.2 false positives per day |
| Income calculation confusion | 7,620+ | 23% of drivers said they could not understand the details |
| Complaint channels are hidden | 5,330+ | 87% of drivers need 3 clicks to find them |
1. Function iteration is too fast, resulting in difficulty in adaptation
Data shows that Didi Car Owner APP has undergone 14 function updates in the past six months, with an average of 3.2 major interface changes per update. Among drivers over 45 years old, 68% said they “have to relearn every time they update.” A Beijing online ride-hailing driver demonstrated on a short video platform:“Now I have to swipe the screen four times to receive an order, which is more tiring than turning a steering wheel.”, the video received 23,000 likes.
2. Efficiency loss caused by multi-layer verification
| Operation link | Verification steps | Average time taken (seconds) |
|---|---|---|
| First login per day | Face recognition + SMS verification | 46 |
| Taking orders at special locations | Geofence Confirmation + Exam Answers | 118 |
| Modify bank information | Take photo with ID card + video review | 210 |
It is worth noting that during morning and evening peak hours, these verification processes will result in17% of order response timeouts. A popular comment under the Douyin topic # Didi Verification Drives Crazy Old Driver # reflected: “It’s understandable to prevent cheating, but can we not verify it when we are stuck in traffic?”
3. Intergenerational gap in interface design
Through a questionnaire survey of 200 drivers, it was found that:
| Icon recognition error rate | 42% |
| Forgetting rate of important function entrances | 31% |
| Accidentally clicked ad jump rate | 28 times/month/person |
A design expert pointed out in Zhihu: “The driver APP adopts the mainstream design language of the Internet, but ignores the fact that there are many online ride-hailing drivers.39% have junior high school education or belowreality. For example, the ‘Capacity Heat Map’ is represented by gradient colors, which many drivers think is the network signal strength. "
4. Folk wisdom of solutions
Interestingly, the driver community has spontaneously developed coping strategies:
1.Tips for taking orders: “Swipe to confirm with 2.3, and only count when you hear the ding-dong” (Kuaishou views 800,000+)
2.Navigate remediation options: At the same time, open the Amap comparison route (Taobao-related mobile phone holder sales increased by 150% monthly)
3.income calculator: The average daily usage of the WeChat mini program "Didi Guanjia" exceeded 70,000 times
These phenomena reflect that when the complexity of the official system exceeds a certain critical point, users will create their own"Shadow System"to supplement the functionality. It is recommended that the platform consider:
- Launched "elder mode" simplified interface
- Establish offline driver training station
- Conduct AB testing before updating
Currently, the online ride-hailing industry is shifting from incremental competition to stock operation.Improve driver experienceOr it may be the key to breaking the game in the next stage. As a Shenzhen driver said on Weibo: "It's not that we don't know how to use it, it's just that we don't have time to solve puzzles while driving." This may reflect the aspirations of most car owners.
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