Fashion trends of men's wear brands in the summer of 2024: an inventory of hot topics across the Internet
With the arrival of summer, the men's clothing market is ushering in a new round of consumption boom. This article will combine the hot topic data of the entire network in the past 10 days (June 10-June 20, 2024) to analyze the most popular men's clothing brands and wear trends to provide a reference for fashion enthusiasts.
1. Top 5 men’s clothing hot topics on the Internet
| Ranking | Topic keywords | Number of discussions (10,000) | Associated brands |
|---|---|---|---|
| 1 | Business casual style | 128.6 | Zegna, Theory, Brooks Brothers |
| 2 | Functional sportswear | 95.2 | Nike ACG, Arc'teryx, Stone Island |
| 3 | vintage printed shirt | 87.4 | Gucci,Etro,Prada |
| 4 | sustainable fashion | 76.8 | Patagonia, Eileen Fisher, Stella McCartney |
| 5 | AI customized clothing | 62.3 | Indochino, Zozosuit, Unmade |
2. Comparison of sales data of popular men’s clothing brands
| Brand Category | Represent the brand | search growth rate | Star item |
|---|---|---|---|
| luxury brand | Louis Vuitton, Dior | +45% | Presbyopic belt bag, tie-dye T-shirt |
| Affordable luxury brand | AMI, Acne Studios | +38% | oversize shirt, ripped jeans |
| fast fashion | UNIQLO, ZARA | +22% | Air cotton POLO, quick-drying shorts |
| National trend brand | Li Ning, Peacebird | +67% | Chinese character printed sweatshirt, Chinese style jacket |
3. Analysis of the three popular elements of summer men’s clothing
1.Cool technical fabric: Ice-like cotton and 3D mesh materials with moisture-absorbing and perspiration functions have become the first choice for sportswear. Nike and Adidas’ new product series use recycled polyester fiber, taking into account functionality and environmental protection concepts.
2.deconstruction design: Off-White and Balenciaga’s asymmetrically tailored shirts and detachable sleeve jackets triggered a craze of imitation, and related topics on social media were read more than 300 million times.
3.Highly saturated colors: Among the 2024 summer popular colors released by Pantone, the application of Electric Blue and Vibrant Orange in men’s clothing increased by 210% year-on-year.
4. Consumer purchasing behavior data
| age group | preferred style | Average price per customer (yuan) | Purchase channels |
|---|---|---|---|
| 18-25 years old | street fashion brands | 580 | E-commerce platform (78%) |
| 26-35 years old | business casual | 1,250 | Brand official website (43%) |
| 36-45 years old | Classic formal wear | 2,800 | Physical stores (61%) |
5. Expert advice: Summer men’s clothing purchasing guide
1.working professionals: We recommend Theory’s ice silk blend suit, which combines breathability and stiffness. The average daily search volume increased by 89%.
2.sports enthusiast: Arc'teryx's newly launched Photon series quick-drying clothing has an ultraviolet protection index of UPF50+ and its Douyin review video has been viewed over 20 million times.
3.fashionista: Gucci and Adidas co-branded sports suits have a premium of 300% in the second-hand market. It is recommended to pay attention to the official lottery channel.
From the above data analysis, it can be seen that the men’s clothing market in the summer of 2024 will beFunctional, environmentally friendly and personalizedThree major characteristics. While consumers are pursuing fashionable appearance, they are increasingly paying attention to the practical value and sustainable attributes of clothing, which will become the core direction of the development of men's clothing brands in the future.
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