Inventory of the top ten popular backpack brands in the United States: the latest trends and purchasing guide in 2023
With the arrival of the back-to-school season and the peak travel season, backpacks have become the focus of heated discussions online recently. This article has compiled a ranking of the most popular backpack brands in the United States in the past 10 days, combining social media data and e-commerce platform sales to provide you with a structured reference.
1. Top 10 most popular American backpack brands on the Internet
| Ranking | brand | Hot search index | Main products | price range |
|---|---|---|---|---|
| 1 | Jansport | 985,000 | Right Pack | $50-$120 |
| 2 | The North Face | 872,000 | Borealis | $80-$200 |
| 3 | Herschel Supply | 768,000 | Little America | $70-$180 |
| 4 | Fjällräven | 653,000 | Kånken | $75-$160 |
| 5 | Patagonia | 589,000 | Refugio | $100-$250 |
| 6 | Timberland | 476,000 | Classic Backpack | $60-$150 |
| 7 | Kate Spade | 421,000 | Knott backpack series | $150-$300 |
| 8 | Calpak | 387,000 | Luka backpack | $80-$200 |
| 9 | Tumi | 354,000 | Alpha Bravo | $250-$600 |
| 10 | Everlane | 312,000 | ReNew Transit | $100-$220 |
2. Three major consumer trends for backpacks in 2023
1.Sustainable materials are in demand: Search volume for Patagonia and Everlane’s regenerated nylon series increased by 210% year-on-year
2.Smart functions come standard: Backpacks with USB charging ports and anti-theft designs account for 60% of the new product list
3.Retro preppy style is back: Jansport classic models have been played more than 300 million times on TikTok-related videos
3. Purchasing Guide: Recommendations for Different Scenarios
| Usage scenarios | Recommended brands | Core advantages |
|---|---|---|
| Daily life of students | Jansport/Fjällräven | Lightweight and durable + lifetime warranty |
| business commuting | Tumi/Kate Spade | Professional partition + leather appearance |
| outdoor travel | The North Face/Patagonia | Waterproof fabric + ergonomics |
| fashionable outfit | Herschel Supply/Calpak | Designer co-branded models + street style elements |
4. Selection of real consumer reviews
1.Jansport users: "I have been using it for 7 years and it has not broken down. It has been with me from college to the workplace."
2.The North Face Buyer: "The shoulder strap decompression design is really effective when mountaineering."
3.Herschel fans: "The magnetic buckle design is super convenient for one-handed operation, but the wear resistance of the bottom is average."
5. Comparison of purchasing channel data
| platform | average discount | Return policy | Delivery time |
|---|---|---|---|
| Amazon | 15-30% OFF | 30 days worry-free | 2-5 working days |
| Brand official website | New product launch | 14-60 days | 3-7 working days |
| Nordstrom | End of season 50% off | Free returns throughout the year | Next day delivery |
It can be seen from the above data analysis that the U.S. backpack market is showing a diversified development trend. Whether you are a student who pursues cost-effectiveness or a business person who pays attention to quality, you can find your favorite choice among these popular brands. It is recommended that consumers make choices based on actual usage scenarios and budget, as well as the latest trends.
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